This is not an automatic thing - you need to have systems and processes in place that make the customer experience heavenly this is. The question is: when is the benefit obvious to the customer the loyalty ladder has customers perceiving the benefit most intensely at the highest rung.
Customer loyalty ladder is a systematic way of classifying customers of an organization into five different categories depending upon the business level engagement of customers with the organization. The customer loyalty ladder involves five main stages based on the customers interest in the company or the product the first customer loyalty ladder, this segment includes anyone who reads or hears an ad, takes a look into a brochure or encounters some other type of promotion.
The climb up the ladder has begun the ladder of customer loyalty is about the different loyalty relationships customers have with the businessthere are five.
Title: customer loyalty ladder author: mom last modified by: extension service created date: 8/21/2003 3:44:32 pm document presentation format: on-screen show.